The Gift of Time
Here’s a truth about everyone on your list: They all love the outdoors, just like you. They are Advocates for Adventure, a term coined by Citizen* to describe the people—everyday adventurers and professionals alike—who are out there getting after it in every way, and need a watch to match. Because when you are pro steeps, pro white-knuckle climbing, pro deep dives and pro heights, pro living, you seek out the world’s best adventures. And though the views may change, the need for reliable, performance-tuned equipment doesn’t. This holiday season, give the gift of precision timekeeping, sustainable power, and classic style with a Citizen Eco-Drive watch.
This year, Citizen is celebrating 50 years of Eco-Drive** innovation, the proprietary light-powered technology found in many of its watches. Born in 1976, Eco-Drive started with solar but has gone beyond sunlight, drawing power from any light.*** Whether you’re reading by a dim overhead lamp on a globetrotting flight or lounging on a tropical beach the next day, an Eco-Drive watch draws power from any light source. And by removing the need for battery replacements, the technology helps keep batteries out of landfills. In fact, since Eco-Drive’s inception, Citizen estimates that it has prevented more than 100 million batteries from going to landfills.
As a gift, it’s a win-win for everyday adventurers and professionals, because Promaster watches help them focus on the journey, which is exactly what they want.
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